11/28/2012

Nine Dog Winter: In 1980, two young Canadians recruited nine rowdy sled dogs, and headed out camping in the Yukon as temperatures plunged to Sixty Degrees Below and colder Review

Nine Dog Winter: In 1980, two young Canadians recruited nine rowdy sled dogs, and headed out camping in the Yukon as temperatures plunged to Sixty Degrees Below and colder
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Bruce Batchelor was a friend from high school, some 30 years before when we reconnected over the internet and he sent me a copy of his 3rd book, "Nine Dog Winter," to read.
I LOVED reading it. Bruce has a rare gift among writers: he writes like he speaks. His "voice" comes through his literary voice as if he was sitting telling you these amusing incidents while you share a hot cocoa by the fireside of a winter evening. You can almost "hear" his voice rising in excitment at the dangers and pausing dramatically before revealing the outcome. Of course, he didn't die, or he wouldn't have been around to write the book, but he also survived having a Volkswagen slit his throat from ear-to-ear when he was still a teen, so you never know just how close to death he (or the other characters - real life characters) just might come at any moment.
If you know Bruce, you are doubtless one of his thousands of "fans", and you should not miss this delightful "visit" with him and his lovely mistress, er, I mean, lover, well, ummm, bride!
If you don't know Bruce Batchelor, it is all the more reason to take this chance to introduce him to you. This "math geek" from high school was and is full of surprises, not the least of which was his indomitable pioneering spirit to take on the frozen wilderness.
(As some of your older folks may know, the musical group "Three Dog Night" got its name from an Aboriginal expression for a cold night in Australia, "Nine Dog Winter" is just that much colder and you couldn't get me to do it if I had 99 dogs!)
Bruce is one of the smartest people I know. Why he would do a crazy thing like this I will never understand, but I sure am glad he wrote about the experience, because now I will never have to see snow again to know how cold it was.


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Nine Dog Winter: Winter camping with sled dogs in Canada's Yukon by Bruce T. Batchelor is a true story, about two young Canadians who recruit nine mismatched huskies, and head out camping in the Yukon as the temperature plunges to Sixty-Eight Below.

Follow this 1980-'81 winter adventure of a young couple intent on recreating the classic Yukon pioneer lifestyle.

Includes dozens of photographs, maps and diagrams, plus complete instructions for building toboggans, harnesses, moccasins and other traditional winter camping equipment.

Hundreds of tips gathered from native and white trappers, pioneers and others who live and thrive in the Northern bush.

About the author BRUCE BATCHELOR: Though he'd lived in the Yukon for five years, the author's unfulfilled dream was to spend a winter in a remote wilderness cabin with a woman he loved, training dog teams and making long expeditions. When he teamed up with backcountry ranger Marsha McGillis in 1980, the (mis)adventures could begin!

Bruce Batchelor came to the Yukon in 1973, planning to stay just long enough to earn money for a trip to Europe. Instead, he fell in love with the wilderness and its people, and stayed for most of the next eight years. He has written three books about his stay in the North. Marsha McGillis, heroine of Nine Dog Winter, agreed to marry him in 1983. Their son, Dan, was born in 1992. They live in Victoria, BC, with a white lab-husky cross named Tyhee Too in honour of the Tyhee in this story. Bruce and Marsha own Agio Publishing House, where he edits and directs marketing, while Marsha designs the books and Dan takes photos.

REVIEWER'S COMMENT: "A real page turner. I couldn't wait to see what was around the next bend in the trail as I raced through this delightful read. An instant classic about Canada's North as experienced by two plucky southerners." -- David Pettigrew, filmmaker, adventurer and sourdough


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11/27/2012

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications Review

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
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This book is the literary equivalent of an Ikea coffee table: looks great on the surface, but underneath it's nothing but cheap filler.
Leave it to a group of advertising types to fill an entire book with marketing jargon, case studies and puffery that accomplishes nothing save prop up the ad agency the authors work for and fill each author's own lungs with air. This book is pure nonsense. Save your money.
The book's main premise: 360 degree branding. Translation: integrated communications. By the way, there is no secret to branding in Asia which the authors lead you to believe SEE TITLE. Integrated branding, applied correctly, in any part of the world works. It just so happens the authors' live and work in Asia and are trying to build business in that region.
If you are in marketing and don't understand that your company's website must have the same personality as its pr as its marcom as its advertising, you shouldn't be in marketing.
Save your money. Use your common sense.

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Every point of contact builds the brand.Imagine all communciations reflecting the same deep insight. Imagine all media, from TV to packaging, from web sites to water wells, contributing to the brand.The 360 Degree Brand in Asia decribes Ogilvy's proven sucess in helping both Asia-based to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holitic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand.With 30 years, experience in the the Asian marketplace between them, the authors argee that the old, often derided concept of "intergration" should be given new life, and the long accepted, but little understood concepts of "loyalty" and "influence" be given special prominence in Asia. In addition, new concepts such as "brand challenge", "interplay" and "contextual creativity" are introduced as a way of illustrating how the idea becomes central to all thinking and action on behalf of the brand.360 Degree branding is not for the faint hearted. An organization must embrace the thinking and overcome the practical difficulties in order to create the collaborative partnerships required to make it a reality. This unique book does not simply present a rosty philosophy, but it tackles many of the tough practical issues that make something that seems inherently simple, so hard to implement.Supported by a wealth of impressive results-driven case studies including those from American Express, IBM Cerebos and Nestle. The 360 Degree Brand in Asia is a compelling manifesto for companies and agencies which want to build successful and more profitable brands in this region.

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Success Without a College Degree: Dissolving the Roadblocks Between You and Success Review

Success Without a College Degree: Dissolving the Roadblocks Between You and Success
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I wish that there where even more books like this one. I find college a impossiblity unless one has a the time, money, housing, and transportantion. There are many people wishing that they could get something better then the job they are working. By reading this book one slowly gets the feeling good attitude about one's self one needs to survive in the lean and mean workplace. If one cannot care about one's self who will? Its helpful chapters are:
1.The truth about a degree.
2.A defining of success.
3.Overcoming the past.
4.The retrofitting thought process
5. The Untapped potential
6.The strenths; weakness
7.A setting of goals
8.The Planning; execution
9.The self-sabotage.
10.The resistance from others.
11.improving your current job
12.The detours along the way
13.The motivation
14.A small chapter on resouces.
A.A few success stories
B.parting words
c.Selected positive thought affirmation retrofiting quotes of the author.
This book helps me to live with myself without a college dream. If you find yourself with a future of nothing to look forward to but a low wage dead end job, feeling lost or feeling poor, this one of the best books to cheer you up and get you going. If you already found your success in the workplace without a college degree but you cannot find that upward mobility where you work due to work place college job preferences this book tells you what you already know that a college degree should not define your definition of success. What is important is your world view of success.


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Success Without A College Degree shatters the myth that acollege degree is required in order to be successful.Throughinnovative perspectives and conversational "voice," it guidesreaders through self-discovery, describes resources available to helppursue goals, and shows readers how to think like a successful person.

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Greg Iles CD Collection 4: Black Cross, 24 Hours, Third Degree Review

Greg Iles CD Collection 4: Black Cross, 24 Hours, Third Degree
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I thoroughly enjoyed the three stories in this CD collection. "24 Hours" was my favorite, a tense thriller. I look forward to more stories from Mr. Iles!

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Black Cross:It is January 1944. The whole world awaits the Allied invasion of Europe. But in England, Winston Churchill has learned that Nazi scientists have developed Sarin - a horrifying new weapon that could turn the tide for Hitler. Only a desperate gamble can avert disaster. Two men - a pacifist American doctor and a fanatical Jewish assassin - must embark on a murderous mission into the heart of Germany. Their target: a human hell where Jews fuel Hitler's last hope for victory.24 hours:Will Jennings is a successful young doctor in Jackson, Mississippi, with his whole life ahead of him. He has a thriving practice, a beautiful wife, and a young daughter he loves beyond measure. But Will and his family are being watched by a con man and psychopath. A man whose life's work strikes at the heart of every family's nightmare: the unstoppable kidnapping.Third Degree: Laurel Shields awakens to find that her husband, Warren, a prominent local physician, is not in bed with her. She locks herself in the master bath, opens a home pregnancy testing kit, and fearfully tests herself. PREGNANT, announces the digital readout. Laurel quickly hides the evidence. She is not sure who the father is. So begins the most terrifying day in the history of a marriage, one that in less than five hours will make the Shields house the vortex of a nerve-wracking siege.

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Degrees Of Love Review

Degrees Of Love
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I enjoyed this book quite a bit. One of my own personal parental fears is having my child taken from me by the state, so I often found it an unsettling read. While the characters of the children could have been developed a bit more, this is a minor point in what is a thoroughly absorbing story. In addition, I found the author's observations about marriage, spouses, and family to be quite insightful.

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Degrees of Betrayal: Ryun's Story Review

Degrees of Betrayal: Ryun's Story
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This is the second part in a three part story about a mistake and how it changed the lives of three people forever. This story is about Ryun a young man who is working hard to show everyone that he is someone big. He dates the most popular girl in school just to prove that he can. While dating Sierra, Ryun accidently falls for her best friend Kenzie. To keep their relationship a secret Ryun goes through extreme measures to make sure that Sierra never finds out. He soon realizes that one mistake can change everything. When he tries to get ahead he realizes that only God can save him from himself. This was a pretty good story about what happens when one person starts to lie. I am looking forward to reading part 3.

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When Sierra lands in the hospital following a car accident, she thinks it's her own fault. What she doesn't know is that her two friends, Ryun and Kenzie, are about to let her take the fall for their mistakes. When she discovers their betrayal, Sierra is out for revenge. Join these three friends as they experience the sting of betrayal, the treachery of deceit, and the wonder of true forgiveness. Read all three friends' stories to get each one's perspective in this exciting new trilogy from thirsty(?).

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Class Degrees: Smart Work, Managed Choice, and the Transformation of Higher Education Review

Class Degrees: Smart Work, Managed Choice, and the Transformation of Higher Education
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A fresh understanding of myself, class, and the economic forces that impinge on and interact with education resulted from reading this book in (nearly) a single sitting.

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A current truism holds that the undergraduate degree today is equivalent to the high-school diploma of yesterday. But undergraduates at a research university would probably not recognize themselves in the historical mirror of high-school vocational education. Students in a vast range of institutions are encouraged to look up the educational social scale, whereas earlier vocational education was designed to cool outexpectations of social advancement by training a working class prepared for massive industrialization.In Class Degrees, Evan Watkins argues that reforms in vocational education in the 1980s and 1990s can explain a great deal about the changing directions of class formation in the United States, as well as how postsecondary educational institutions are changing. Responding to a demand for flexibility in job skills and reflecting a consequent aspiration to choice and perpetual job mobility, those reforms aimed to eliminate the separate academic status of vocational education. They transformed it from a cooling outto a heating upof class expectations. The result has been a culture of hyperindividualism. The hyperindividual lives in a world permeated with against-all-odds plots, from beat the oddsof long supermarket checkout lines by using self-checkout and buying FasTrak transponders to beat the odds of traffic jams, to the endless superheroes on film and TV who daily save various sorts of planets and things against all odds.Of course, a few people can beat the odds only if most other people do not. As choice begins to replace the selling of individual labor at the core of contemporary class formation, the result is a sort of waste labor left behind by the competitive process. Provocatively, Watkins argues that, in the twenty-first century, academic work in the humanities is assuming the management function of reclaiming this waste labor as a motor force for the future.

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