1/09/2013

Businessweek Guide to the Best Business Schools (Business Week Guide to the Best Business Schools, 7th ed) Review

Businessweek Guide to the Best Business Schools (Business Week Guide to the Best Business Schools, 7th ed)
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I confess to being a professor at one of the schools mentioned in this book as the "Best". Business schools have developed a love/hate relationship with this book because although it contains a lot of good, thoughtful information, some people use it for the wrong reasons.
Make a distinction between the RANKINGS and the extended essay-type descriptions contained on the top scools. The RANKINGS tell you (possibly) two things: they tell you (maybe, sometimes) about the quality of the results the graduates get, and they tell you....well they tell you whether you will get bragging rights to your friends. In other words, the rankings have developed their own prestige which is SEPARATE from the issue of whether they have anything to do with quality.
So consider the rankings with caution...do you need the reassurance of a very high ranking....or do you really care about quality of program? This book actually tells you a great deal about the quality of the program, including everything from details about the curriculum, what they are looking for in admissions, which teachers are held in highest esteem, and general comments from recent students. THIS IS MORE IMPORTANT THAN THE NUMBER. It's related to the number, but it's not the same thing.
Remember, however, not to stop with this book: the information given in any edition will start to get inaccurate before it hits the bookstore. I can think of 5 or 6 top schools with new deans within the past year or two. Perusing through the book I see a good number of "top faculty" that either have already gone on to another institution, or are non-tenured faculty on short-term contracts, who may be gone by the time you get there. Even the curricula change pretty quickly. Back up your reading of this book with school's web sites, visits, talks with alumns, etc.
After all, the question you really want the answer to is not "do grads of School W make more money and have better careers than graduates of School Y?", it's "Will I MYSELF have a better career at School W than School Y." Rather than worry about the ranking of the school you get into, find the school that works for YOU. Finally, I see other reviewers saying "this book got me into the BigBucks school." I think that reviewer's intelligence, personality, and experience got him in. If he hadn't gotten in to BigBucks, he would still be smart and hardworking, and the school that got him would have been lucky. And (for the record), the number at our school is just great!

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(Businessweek) A resource for finding a good graduate school in business, for those seeking an MBA. Compares the top ranked 30 schools and the top 20 runners-up, covering at least seven international schools to consider. Features tips on campus life, average admission test scores, and other insider information. Softcover. DLC: Business schools--United States--evaluation.

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