Average Reviews:
(More customer reviews)This book covers a lot of ground and is easy to follow (sometimes too easy). A lot of the contents can be redundant for those with a background in marketing, finance, etc. but it is well rounded. I compared it to the Dummies equivalent and found this one to be a better read (I usually buy Dummies though - this is my first Idiots guide).
Click Here to see more reviews about: The Complete Idiot's Guide to MBA Basics, 2nd Edition
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
Click here for more information about The Complete Idiot's Guide to MBA Basics, 2nd Edition
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