12/12/2012

One Hundred at 360 Degrees: Graphic Design's New Global Generation Review

One Hundred at 360 Degrees: Graphic Design's New Global Generation
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The content of the book has a good mix of mediums and artists/designers. Mostly print though. Maybe some more experimental and self promotion from the designers versus commercial work. Contains illustrations, poster work, and graphic design but very little logos, 3d, motion graphics, video, or web. The layout could be a little better but then again it might be "designy". The images are too close to the inside spine with a short description of the work below it and as far as I can tell the designers are categorized alphabetically and not by region/country. I only mention the country aspect because I think it would have been nice if there was somewhere clear where the designer(s) came from or based out of. The book's title is one hundred at 360°, referring to the 100 designers/studios around the globe.
What's nice though is there's information in the middle of the book that has more information about the designers/studios and includes the website of particular artist. It has the location of the designer but would have preferred the information was by the work of the designer instead of flipping to the middle to see where or who the designer was. Just a personal preference.
All around decent book to add to the designer book collection.

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Scanning the world for the best new graphic design talent, Michael Dorrian and Liz Farrelly have collated the work of 100 new designers, from S o Paulo to Tokyo, Melbourne to Los Angeles, into a book that will both inspire and impress. The book focuses on practitioners still in the first decade of their career—either working alone or teamed up into small companies, showcasing projects, aesthetics, and methodologies that push boundaries and redefine working practices. As well as pinpointing the best new talent worldwide, this visually stunning survey provides a showcase of cutting-edge imagery for a student and professional audience.
Thanks to affordable technology and up-for-it, media-savvy clients, a huge number of designers set themselves up in their own studios, straight from college. The kind of work that results is often fast, furious, rule-breaking, and inspirational. These designers are also characterized by their love of their locale, along with nomadic tendencies and a "small is beautiful" attitude. Full biographies and contact details are provided for each designer/studio.

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